Donor: Spanish Government (FEV facility)
Budget: € 205,150
Project Description:
The project included production of the Integral Tourism Development Plan for the Southern Area that allows the tourism of the area to be strengthened, rationalised and planned both domestically and internationally. The plan was conceived as an instrument for organising the tourism resources of the region to be able to raise its level and its optimum exploitation and to allow the number of visitors to be increased as well as their length of stay and their average spending while there by means of the creation of a range of products and tourist circuits and developing those that already exist, which form the offer of the area.
Types of services conducted within the project included:
- Diagnosis of the tourist sector including current tourism policy, and legal framework of investment support in the sector;
- Designing the Integral plan: Potential demand study of the domestic and international markets; planning proposals, for infrastructure creation, for creating and developing services of organisation, administration and citizens’ participation; marketing plan; business opportunities for investors; economic/financial requirements of the plan; monitoring and evaluation system.